Know for sure what’s holding your website back and get a prioritized action plan to help your website drive inquiries and sales.
Website Consulting: Turn Your Website Into a Revenue-Driving Asset
20+ Years of Marketing Experience • Certified Conversion Copywriter
When your website looks fine—but isn’t supporting sales growth
Your website may be technically sound.
It’s functional and gets traffic.
But it’s not driving meaningful sales conversations…and you’re not sure why.
Design may be part of the issue—but it’s rarely the root cause.
What’s missing is strategy. To drive sales, your website needs to support how your buyers think—not just what your company offers.
Your website has heavy lifting to do: hold attention, build trust, reduce risk, and encourage action.
If it can’t do all of that—and fast—visitors won’t move forward.
Help your website drive more sales conversations
You don’t need a surface-level audit or a generic checklist.
You need a clear picture of how your website is actually performing—and a practical plan to improve it.
That’s what this consulting engagement delivers.
How I evaluate your website—page by page
Your website is evaluated across five key performance areas that shape how buyers move from interest to inquiry.
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I review your website section by section, starting at the very top of each page and working down, evaluating how clearly your message comes across to someone new to your business.
Using my 4 C’s of Content that Converts framework, I assess whether your content is:
Clear and immediately understandable
Customer-focused (not company-centric)
Competitive and differentiated
Conversion-optimized to encourage action
You’ll see specific callouts highlighting where messaging breaks down, where it’s working, and which changes will have the biggest impact first—so improvements are easy to prioritize and implement.
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I evaluate how easy your website is to use from a visitor’s perspective—especially for fast-moving, impatient buyers.
Using my 21-Point Usability Assessment, I assess:
Navigation and page flow
How easily visitors can find key information
Whether next steps are obvious or buried
Where friction, confusion, or dead ends may occur
Each page includes clear notes on what’s getting in the way of action and how to simplify the experience, even for non-technical individuals and teams.
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Design is reviewed not just for aesthetics, but for credibility and trust. Does your website’s “look” help—or hurt—how your professionalism is perceived?
I evaluate:
Layout and visual hierarchy
Fonts, colors, and imagery
Consistency across pages
How your site appears across devices
The goal is to identify where design choices reinforce confidence—and where they may raise doubt.
Recommendations are tied directly to buyer perception, not personal taste.
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I review the functional elements of your website to ensure nothing is undermining performance.
This includes checking:
Links, buttons, and calls to action
Contact forms, maps, and widgets
Page structure that supports clarity and action
Findings are documented in plain language, with clear guidance on what needs attention and what’s already working, so technical issues don’t slow progress.
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I review how well your website is set up to be found, understood, and represented by search engines (Google, Bing) and AI tools like ChatGPT.
This includes:
On-page SEO fundamentals
Page structure and clarity
Issues that may be limiting visibility or discoverability
Rather than a long list of SEO tactics, you’ll see focused recommendations, prioritized by impact.
Together, these insights show where your website is supporting revenue—and what changes will make the biggest difference.
About Your Consultant
I’m Amber Jones—a website consultant, designer, and certified conversion copywriter with 20 years of experience in marketing and sales enablement.
I work with established businesses whose website needs to better support where the business is headed—especially when it comes to sales growth.
As a former corporate marketer, I specialized in positioning and go-to-market strategies.
That experience shapes how I evaluate and build websites—not as isolated marketing assets, but as tools that actively support sales and company growth.
I understand what leadership, marketing, and sales teams need, how buyers evaluate options, and how to transform websites to drive more sales conversations.
What’s included…
You’ll receive:
A page-by-page, end-to-end review of your website
A written report with my findings and recommendations
An in-person or virtual session to walk through priorities
Business owners and teams work with me to:
Improve how their website drives inquiries
Increase number and quality of inbound leads
Align messaging and design to buyer behavior
As a result, your team will have a prioritized plan to improve sales through your website—no fluff.
How it works…
This is a high-touch, collaborative process designed to give you clarity around what really matters on your website—and flexible next steps.
Step 1: Review + Report
I assess your website in detail and deliver a Strategic Website Audit report (PDF) outlining what’s working, what’s not, and what to prioritize.
Step 2: Strategy Session
We review the findings together and clarify next steps.
Sessions are typically held via Zoom and recorded
If you’re located within an hour of Parker County, Texas, an in-person session may be available. I’ll provide a written recap of our meeting.
Step 3: Implementation
After the engagement, you decide what makes the most sense:
Your internal team makes the changes to your site
I make the changes to your site (for an additional fee)
Note: If your site is built on WordPress, I can refer you to a local website designer I trust to work with your team to implement the changes.
This is ideal if you…
You run a business or manage a marketing team
Your website gets traffic, but inquiries feel inconsistent
Your team has no time to waste on what doesn’t work
You need help prioritizing what to fix for real impact
You want a consultant who knows marketing and sales
If you’re looking for a surface-level, AI-generated audit, this isn’t it.
Frequently Asked Questions
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No. This is a strategic consulting engagement designed to diagnose what’s preventing your website from driving inquiries and deliver a clear, prioritized plan—before any redesign or rebuild happens.
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No. This engagement focuses on strategy, structure, and recommendations—not writing website copy. Copywriting can be added for an additional fee if implementation support is needed.
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Most engagements are completed within 3-4 weeks (about 2 weeks for the audit, plus a week or so to schedule our strategy session).
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I can work with your team to implement the changes on your site for an additional fee. I can provide you with a proposal after our consulting engagement.
As I only work in Wix Studio and Squarespace, if your website is built on WordPress, I can refer you to a local website designer I trust.
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No. I do not use AI to perform the actual audit of your website. I manually review each page of your website—from top to bottom.
I may use AI to help me brainstorm messaging or to conduct buyer, market, and competitor research during my review process.
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Recommendations are as detailed as necessary to fully optimize your website for conversions (calls, bookings, sales).
My recommendations are highly organized and clearly prioritized inside the report, so you know what matters most and where to start.
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Yes. Many clients use the written report and strategy session to guide their internal marketing or web team through implementation.
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No. I focus on content, design, usability, technical, and SEO / AI aspects of your website—not analytics or ongoing testing.
Let’s Make Your Website Work Harder
Get clarity on what’s holding your website back—and a prioritized plan to improve how it drives revenue growth.