Custom website strategy, design, and copywriting to fit your business
I don’t do cookie-cutter websites. Your business deserves an online “home” made with your goals and ideal clients in mind.
Portfolio of Select Client Work
Renea Skelton, LLC: Website VIP Day
Who: Dr. Renea Skelton, Life & Communication Coach
What: Members-only portal, sales page, checkout, content vault
With a website “wish” list in mind—including launching a monthly subscription to a group coaching membership on her website—Dr. Renea asked if I could tackle her list by her desired launch date.
Two VIP Days later, Dr. Renea’s website to-do list was complete, and the membership sign-ups started rolling in.
When: 2 days (10 hours total)
Where: Her website
Have a punch list of items for your website that you just want DONE?
“With increased conversions and engagement, the ROI of a VIP Day is undeniable.”
— Dr. Renea Skelton, Certified Life & Communication Coach
HGC Handyman Services, LLC: Complete Redesign of a 6-Page Website + Local SEO
Who: HGC Handyman Services, LLC
What: Redesign, rewrite, and search-optimize the existing website of HGC Handyman Services, a professional handyman and custom landscaping company in Weatherford, Texas.
Owners and operators (and brothers) Hunter, Grant, and Cole Ponder wanted a total “redo” of their website so that it supports their growing brand, brings in higher-priced projects, deters “window shoppers,” and sets them apart in the highly competitive, local handyman and landscaping services market.
When: 3 weeks from start to finish
Where: www.HGCHandymanServices.com
How: Website strategy, redesign, some copywriting, and local SEO.
The “Before”
The Result
Built in their existing Wix account, HGC Handyman’s new, modernized website is the “hub” of their evolving business, where they can market to a higher-paying clientele, engage their loyal community of local clients, and make it easy for website visitors to request an estimate for their next home or commercial project.
The “After”
Project Details
First up, branding. After a 2-hour Website Strategy call with Hunter, Grant, and Cole (HGC) to kick off their project, I created a mood board using their existing brand colors, adding fonts and images.
Second, website strategy. After researching their industry, competitors, and buyers, I developed a strategy to organize HGC’s website for maximum conversions (aka estimate requests).
Then, copywriting and design. Using a pre-designed template as a starting point, I built out each page and organized 100+ pictures of their past work in an easy-to-use portfolio. Pro Tip: For an image-heavy website, it’s crucial to optimize each picture to ensure a fast website “load time” (important for user experience and SEO).
Finally, the launch. After formatting the entire website for mobile devices, implementing SEO (with an emphasis on local search), a final proofread, and testing everything, I launched the new site!
Need a total revamp of your existing business website?
“Amber’s website design and SEO strategy has already paid dividends and is actively driving business our way daily.”
— Hunter, Grant, & Cole Ponder, HGC Handyman Services, LLC
Renea Skelton, LLC: Redesign & Rewrite of a 9-Page Website with Online Store
Who: Dr. Renea Skelton, Life & Communication Coach
What: Redesign, rewrite, and search-optimize the existing website of Dr. Renea Skelton, a certified Life and Communication Coach based in Aledo, Texas.
Renea wanted a revamp of her entire website so that it supports her dynamic and growing brand, speaks to her ideal clients, and sets her apart from other life coaches. She also wanted to consolidate her online presence by making her website her “online hub” and removing her Linktr.ee page altogether.
When: 4 weeks from start to finish
Where: www.ReneaSkelton.com
How: Website strategy, redesign, copywriting, and SEO. Plus, streamlining of Renea’s Linktr.ee page design and content.
The “Before”
The Result
Built in Renea’s existing Wix account, her new website is now the “hub” of her business, where she can market to her ideal clients, engage her large fanbase of existing clients and customers, and magnetize her tens of thousands of social media followers.
The “After”
Project Details
First up, branding. After a 2-hour Website Strategy call to kick off her project, I created a mood board using Renea’s existing brand colors, adding fonts, images, and icons that captured the brand “personality” she desired: calm, inviting, and relatable.
Second, website strategy. After researching her industries, competitors, and ideal clients, I developed a strategy to organize the content “flow” of Renea’s website to maximize conversions (sales).
Renea is a life coach, trainer, speaker, and author, and she offers different services and products targeted to multiple, distinct audiences. Her website needed to be hyper-organized so that her ideal clients can find exactly what they’re looking for and be persuaded to reach out, download her lead magnet, or purchase a coaching package directly from her website.
Next up, the writing. Taking everything I learned during our Website Strategy Call and my own research, I spent the next week writing the copy (words) for all nine pages of the website. I also “wove in” Renea’s existing copy (she’s a great writer!) where I could, making sure to capture her tone and personality in the new copy I wrote.
Then, the design. Copy drives the design of a website, not the other way around. So, now that I had the copy wireframes all laid out, I built out each page design in Wix, then sent an easy-to-use preview link to Renea to review the website and provide feedback.
Finally, the launch! After some “behind-the-scenes” stuff, including formatting the website for mobile devices, SEO, third-party app integration, and testing everything, we launched the new website!
Need a total revamp of your existing business website?
“I stand in awe and respect for Amber’s expertise in creating my website. She took my vision and literally turned it into reality.”
— Dr. Renea Skelton, Certified Life & Communication Coach
Grote Law, PLLC: Single-Page Website, Branding, Invoice & Business Cards
Who: Nikki Grote, Attorney & Owner of Grote Law, PLLC
What: Design, write, and publish a new, single-page website for Nikki Grote of Grote Law, PLLC, a law firm based in Weatherford.
Nikki wanted to establish her online presence, attract prospects via search engines, and persuade her ideal clients to request an initial consultation—and make it very easy for them to do so.
When: 3 weeks from start to finish
Where: www.Grote.Law
How: Website strategy, design, copywriting, branding, and SEO. Plus, business card design and invoice template design.
The Result
Built on Squarespace, Grote Law’s new website is now the “hub” of Nikki’s business. Since launching her website in May of 2023, Nikki has been able to easily book consultations and eliminate back-and-forth emails with prospects, allowing her to focus on legal strategy and delivering above-and-beyond customer service to her clients.
Project Details
First, I created a “mood board” of colors and fonts that represented Nikki’s brand. After researching her industry, competitors, and ideal clients—and reviewing information she provided in a Brand Questionnaire I give to all of my clients—I wrote the first draft of the website copy (about 1,500 words). Then I built the single-page website in Squarespace, designed the page, and optimized the website for more visibility in search engines.
A single-page website is great for new service-based businesses that need to establish an online presence and make it easy for clients to reach out or schedule a consultation or appointment. Additional web pages can be added in the future as your business grows.